Tell ‘em, Show’em, Watch ‘em, Coach ‘em – Brian Baer
Meet Irina Ioffe Executive Director of the EBC
Named “Miss Curiosity” by her 5th grade classmates, decades later, Irina lives up to the title. Curious about things like, influences and drives of human behavior, ethics in leadership and communication, science, literature, politics, and the world in general, Irina never stops asking questions. It’s that special “under the hood” Q&A format of the person behind the title that attracts her to the EBC. She believes that it’s the deconstruction of the person that creates a story we can understand, empathize with, and learn from to become braver and better leaders in our circles.
But, to her core, Irina is as a writer. She studied Rhetoric, Writing, and Journalism at UWM. Irina’s writing appears in various books and journals. Much of her creative work is poetry, and can be seen here. Professionally, Irina writes for clients who are looking for creative content, brand development, recruitment, revitalization of culture, and just darn attractive marketing copy. Her portfolio includes copywriting and marketing for high-profile organizations, especially those that are dedicated to creating a positive impact. Passionate about creating positive change, Irina uses her social media skills daily to support causes such as children’s welfare, environmental health, science literacy, and more. When you see her at the next EBC event, come say hello!